Matthew Agronin, Chief Marketing & Revenue Officer.

Recruited by GTCR-backed Concord, managing more than $60B in assets under administration, to build the marketing function from the ground up. Own brand, demand, sales enablement, and revenue operations. Partner directly to the CEO, CRO, and Managing Directors across Consumer, Commercial, and Capital Markets.

• Brand launch. Built and launched the Concord brand at concordfinance.com in February 2026, replacing a four-product legacy stack (InterLink, TrueBI, C2, ConcordPay) with a unified platform architecture (ConcordLink) and the positioning line “The hub for credit administration. From investor to borrower.” Led positioning, messaging, visual system, website, and sales enablement for the launch.
• M&A integration. Led integration of three acquisitions under the Concord brand: Orion First (commercial servicing), Finley Technologies (capital markets software, closed Q1 2026), and ACC / Automotive Credit Corporation (consumer auto, closed Q1 2026). Owned the GTM narrative, customer communications, digital asset migration, and sales collateral for each.
• Team building from zero. Hired VP Revenue Operations, Director of Marketing, Director of Sales and Marketing Operations, two BDRs, a content writer, and a presentation designer. Designed and built the RevOps function, covering bookings definition, forecasting methodology, compensation crediting, territory design, and lead routing.
• Outbound demand engine. Stood up Apollo.io with Bombora intent topics across five buyer personas, multi-touch sequences tied to conference targets, LinkedIn Sales Navigator for ABM across a concentrated TAM of 250 to 500 accounts, and an account tiering framework (Fit and Engagement scores) feeding HubSpot.
• RevOps infrastructure. Completed the Salesforce-to-HubSpot CRM migration. Built a marketing dashboard with FY scorecard tracking and pipeline-influenced ROI modeling, reported monthly to the GTCR board.
• Sales enablement. Built the sales enablement library: capabilities deck, proposal templates (Primary Servicing, Backup Servicing, Capital Markets), asset class one-sheeters across 14 specialty finance verticals, competitor battle cards (16 companies across four segments), and the Client Content Approval Policy.
• Conference and PR strategy. Led strategy across SFVegas, DealCatalyst PCDL, and ELFA Investors, with a cost-per-meeting measurement framework and a T-30 go/no-go gate. Ran journalist outreach resulting in PitchBook LCD coverage.

Initially recruited as founding marketing leader (SVP), promoted rapidly to unify marketing and sales. Built and led the global revenue team driving predictable, profitable growth.

• Revenue transformation. Increased ARR from $58M to $500M+ through brand repositioning, unified GTM execution, and early adoption of AI-powered revenue operations.
• Brand reinvention. Elevated from low-cost vendor to strategic AI-enabled CX partner. Doubled enterprise win-rate. Cut CAC 20%.
• Revenue intelligence platform. Implemented Salesforce, Marketo, and CDP ecosystem. Pipeline velocity up 35%. Forecast accuracy up 40%.
• Global marketing organization. Grew the international team to 100+ across the United States, the Philippines, the United Kingdom, Colombia, and Ghana. Digital engagement metrics tripled.
• Strategic M&A integration. Successfully integrated three acquisitions, unlocking new vertical markets totaling $75M+.

Turnaround mandate: stabilize talent, diversify revenue, improve profitability, and position the agency for acquisition.

• Client diversification. Cut largest client concentration from 50% to 28%. Secured $100M+ in new accounts across automotive, healthcare, and finance.
• Profitability expansion. Improved profitability 30% through operational restructuring, strategic offshoring, and client-level financial discipline.
• Successful exit. Facilitated strategic acquisition by Publicis Media within three years.

• Launched a new advertising suite in five global markets. Bookings up 30% in under two months.
• Developed B2B sales enablement initiatives, increasing enterprise advertiser close rates by 18%.

Rapid ascent from sales to strategic marketing leadership.

• Integrated GTM strategy. Delivered integrated campaigns generating $4.6B incremental revenue.
• Global CRM leadership. Established Verizon’s first global omnichannel CRM. Retention up 15%. Recipient of innovation awards.
• Cost and budget efficiency. Optimized a $275M global advertising budget, reducing costs by 20% while maintaining effectiveness.